Official Meta WhatsApp Business Cloud API PartnerOfficial WhatsApp API Platform Built to Scale Indian SMBs
Turn WhatsApp into your highest-converting channel. Automate broadcast campaigns, handle multi-agent customer chats, CRM, automate replies with a visual flow builder, and close deals faster with official Meta Cloud API power.
From First Click to Closed Deal — All on WhatsApp.
Zapwa is built on Meta's official WhatsApp Business Cloud API infrastructure — giving your business direct, policy-compliant access to WhatsApp messaging at scale, not a third-party workaround.
Too many conversations. Too little control.
Growing on WhatsApp without the right tools means leads slip through, support piles up, and your team is stitching tools together by hand.
Leads go cold
Replies get delayed across scattered numbers, spreadsheets, and sticky notes — by the time you follow up, the customer has moved on.
Support gets buried
One shared WhatsApp number and no way to divide the work — agents step on each other and customers wait for answers.
Tools don't talk to each other
Campaigns live in one app, contacts in a spreadsheet, deals in another tool. Nothing is connected, so nothing adds up.
Everything your business needs on WhatsApp
Zapwa gives Indian businesses a complete WhatsApp Business platform — from first connection to ongoing campaigns, support, and sales.
Marketing Hub
Scale your outreach
Send Meta-approved bulk campaigns to thousands of opted-in contacts and manage every template from submission to approval, all in one place.
Support Hub
Never miss a reply
Multiple agents work from a single WhatsApp number with a shared inbox, full conversation history, and unread tracking per agent.
Sales Hub
Turn chats into deals
Every WhatsApp contact flows straight into your CRM with custom fields, so your team can track deals without leaving the conversation.
Automation Hub
Reply while you sleep
Build automated reply flows with a visual, drag-and-drop builder — no code — and let customers book or reschedule appointments on their own.
Every capability, in one platform
A closer look at what's included the moment you connect your WhatsApp Business Account.
Embedded Signup
Connect your WhatsApp Business Account in under 60 seconds using Meta's official Embedded Signup flow.
Bulk Campaigns
Send Meta-approved template messages to thousands of opted-in contacts, personalised at scale.
Smart Templates
Create, submit, and track Meta approval status for message templates directly from your dashboard.
Shared Team Inbox
Multiple agents handle conversations from one number, with role-based access and full history.
Visual Flow Builder
Build automated reply and qualification flows with a no-code, drag-and-drop builder.
CRM & Deal Tracking
A pipeline view tied directly to your WhatsApp contacts, so deals never live in a separate tool.
Appointment Bookings
Let customers book, reschedule, or cancel appointments over WhatsApp, with status tracking built in.
Real-time Analytics
Monitor delivery rates, read receipts, and campaign performance across every send.
Multi-tenant Security
Every business gets a fully isolated workspace — contacts and data never cross tenants.
Prepaid Wallet Billing
Conversation charges are billed at Meta's official India rates, straight from your wallet — no markup.
Built for every kind of business
Pick your industry and watch a one-minute walkthrough of how it runs on Zapwa.
Clinics & Doctors
Automated reminders cut no-shows, and patients can reschedule without calling in.
- 1
24/7 Booking
Patients book on WhatsApp. No phone calls.
- 2
Smart Reminders
Fewer no-shows, zero reminder calls.
- 3
Bookings
Every appointment in one place.
- 4
Shared Team Inbox
Reception and doctors, one clinic number.
- 5
Follow-ups & Recalls
Bring patients back, automatically.
How Zapwa works
Get from sign-up to your first WhatsApp campaign in three straightforward steps.
Connect your WhatsApp Business Account
Create a Zapwa account and link your WABA using Meta's official Embedded Signup. Takes less than five minutes.
Build your templates, flows, and campaigns
Import contacts, create message templates, and set up automated flows — all from a single, intuitive dashboard.
Send, respond, and measure results
Launch campaigns, manage replies from your shared inbox, and track delivery and read rates in real time.
Trusted by Indian businesses
See how businesses across India use Zapwa to grow on WhatsApp.
“Zapwa helped us move from manual WhatsApp messaging to proper API-based campaigns in a week. Order confirmations, delivery updates, and payment reminders now go out automatically. Our customer queries dropped 40%.”
Vikram Sharma
Sharma Electronics, Delhi
“We send festive offers and new product announcements to 5,000+ customers every month. Zapwa makes template management smooth and compliant. Our Diwali campaign had a 67% read rate — far better than SMS.”
Priya Patel
Patel Sweets, Ahmedabad
“The shared inbox transformed how our support team works. Three agents now handle all incoming WhatsApp queries from one number with full visibility. We haven't missed a single customer message since going live.”
Arun Mehta
Mehta Textiles, Surat
Pricing built for Indian businesses
Pick a plan that fits your team today — upgrade any time as you grow.
Basic
For solo operators sending campaigns and replies from one number
Billed monthly
1 user
- Unlimited Messages
- Unlimited Contacts
- 15 Custom Tags
- Bulk Contact Import (Excel/CSV)
- Contact List Management
- 1 User Account
- Multiple WhatsApp Numbers
- Shared Team Inbox
- Bulk Broadcasting (Campaigns)
- Audience Segmentation (Tag-based Targeting)
- Smart Message Templates
- Carousel Templates
- Visual Flow Builder (3 active flows)
- Multi-step Automated Sequences (Delay & Condition Logic)
- Webhook Actions in Flow Builder
- Appointment Booking System
- Basic Analytics
- CRM & Deal Tracking
- WhatsApp OTP Authentication API
- Public API Access
- Outbound Event Webhooks
- Email Support (48h SLA)
- Guided Setup Call — Free
Messaging Pricing
₹1.19
Marketing
₹0.15
Utility
₹0.15
Auth
₹0.15
Service
Per message delivered, deducted from your prepaid wallet. Service = replies within 24h of a customer's message (inbox, chatbot & API), at the Utility rate.
Pro
For growing teams that need automation, OTP login and API access
Billed monthly
2 teams · up to 8 users
- Unlimited Messages
- Unlimited Contacts
- 30 Custom Tags
- Bulk Contact Import (Excel/CSV)
- Contact List Management
- 2 Teams · up to 8 Users
- Multiple WhatsApp Numbers
- Shared Team Inbox
- Bulk Broadcasting (Campaigns)
- Audience Segmentation (Tag-based Targeting)
- Smart Message Templates
- Carousel Templates
- Visual Flow Builder (Unlimited flows)
- Multi-step Automated Sequences (Delay & Condition Logic)
- Webhook Actions in Flow Builder
- Appointment Booking System
- Advanced Analytics
- CRM & Deal Tracking
- WhatsApp OTP Authentication API
- Public API Access
- Outbound Event Webhooks
- Priority Support (24h SLA)
- Guided Setup Call — Free
Messaging Pricing
₹0.96
Marketing
₹0.15
Utility
₹0.14
Auth
₹0.15
Service
Per message delivered, deducted from your prepaid wallet. Service = replies within 24h of a customer's message (inbox, chatbot & API), at the Utility rate.
Advance
For high-volume businesses running multiple teams and locations
Billed monthly
5 teams · up to 25 users
Talk to Sales- Unlimited Messages
- Unlimited Contacts
- 45 Custom Tags
- Bulk Contact Import (Excel/CSV)
- Contact List Management
- 5 Teams · up to 25 Users
- Multiple WhatsApp Numbers
- Shared Team Inbox
- Bulk Broadcasting (Campaigns)
- Audience Segmentation (Tag-based Targeting)
- Smart Message Templates
- Carousel Templates
- Visual Flow Builder (Unlimited + priority execution)
- Multi-step Automated Sequences (Delay & Condition Logic)
- Webhook Actions in Flow Builder
- Appointment Booking System
- Advanced Analytics + Custom Reports
- CRM & Deal Tracking
- WhatsApp OTP Authentication API
- Public API Access (higher limits)
- Outbound Event Webhooks
- Dedicated Account Manager (4h SLA)
- Guided Setup Call — Free
Messaging Pricing
₹0.96
Marketing
₹0.15
Utility
₹0.14
Auth
₹0.15
Service
Per message delivered, deducted from your prepaid wallet. Service = replies within 24h of a customer's message (inbox, chatbot & API), at the Utility rate.
WhatsApp messaging charges are billed separately per delivered message via your Zapwa wallet. Since 1 October 2026, Meta also charges for service messages (replies within 24 hours of a customer's message), billed at your plan's Utility rate. GST applicable. Need a custom plan? Talk to sales.
Integrates with the tools you run your business on
Connect Zapwa to your store or CRM via our REST API and webhooks, so WhatsApp messages trigger automatically from the events you already track.
WooCommerce
Sync orders and send automatic WhatsApp updates to your WordPress store customers.
Shopify
Push order confirmations, shipping updates, and abandoned-cart nudges straight to WhatsApp.
Zoho CRM
Keep leads and deal stages in sync between Zoho and your Zapwa CRM.
Google Sheets
Import contacts or export campaign reports without leaving your spreadsheet.
Don't see your platform? Tell us what you use — we're expanding integrations regularly.
From the Zapwa blog
Guides and ideas to help you sell, support and grow on WhatsApp.
Meta Business Verification in India: A Step-by-Step Guide
Verification raises your WhatsApp messaging limits and builds customer trust. Here is exactly what Meta asks for, which documents work best for Indian businesses, and how long it takes.
Keep Using the WhatsApp Business App After Moving to the API
You no longer have to choose between the WhatsApp Business App and the API. With coexistence, your existing number works in both. Here is what it means and how to set it up in Zapwa.
Automate WhatsApp Replies 24/7 with Zapwa's No-Code Flow Builder
Answer common questions, share menus, qualify leads and hand over to a human only when needed. Here is how to build your first WhatsApp chatbot flow in Zapwa without writing code.
Frequently asked questions
Everything you need to know before getting started with Zapwa.
How does Zapwa keep my business number safe when sending high-volume WhatsApp broadcasts?
Your brand reputation is fully protected because Zapwa operates on Meta's Official WhatsApp Cloud API. By using verified, Meta-approved message templates and official compliance channels, Zapwa ensures 100% safe, reliable message delivery — giving you total confidence to scale your reach and connect with thousands of customers seamlessly.
Is Zapwa compliant with Indian data protection laws like the DPDP Act 2023?
Yes. Zapwa is built specifically for Indian businesses with enterprise-grade security. We feature database-level multi-tenant isolation, data hosting in Indian data centers (Mumbai region), and strict opt-in enforcement to ensure full compliance with the DPDP Act 2023 and IT Rules.
Can multiple team members handle customer chats from a single WhatsApp number?
Absolutely. Zapwa provides a Shared Team Inbox where your sales, support, and billing teams can log in simultaneously from their own devices. You can assign chats to specific agents, view conversation histories, and track response times in real time.
How does automation work, and do I need coding skills to set it up?
Zapwa features an intuitive No-Code Visual Flow Builder. You can easily build drag-and-drop workflows for automated instant greetings, 24/7 FAQ handling, lead qualification, and automated appointment bookings — no developer or technical background required.
Can I connect Zapwa with my existing CRM or online store?
Yes. Zapwa offers REST APIs and webhook integrations that connect directly with popular CRMs, e-commerce platforms, payment gateways, and spreadsheets. You can automatically trigger WhatsApp messages when an order is placed, a lead is captured, or an appointment is booked.
How long does it take to get started with Zapwa?
You can be up and running in under 15 minutes! Zapwa utilizes Meta's Embedded Signup process, allowing you to verify your business and link your WhatsApp Business Account smoothly without long approval delays.
How does Zapwa's pricing work?
We believe in complete pricing transparency with no hidden markups. Your investment consists of a clear platform subscription fee (starting free) for access to the dashboard and tools, plus Meta's direct per-message conversation charges passed through at cost.
What is WhatsApp Business API, and how is it different from the free WhatsApp Business App?
The standard WhatsApp Business App is designed for local, single-user shops — limited to one mobile device, manual typing, and small broadcast lists (up to 256 saved contacts) with a high risk of account bans if misused.
Zapwa's WhatsApp Business API is built for growing businesses. It transforms WhatsApp into an enterprise system with a multi-agent shared inbox, 24/7 automated visual chatbots, CRM synchronization, and scalable broadcast capabilities — all hosted safely on official Meta infrastructure.
Does Zapwa support WhatsApp Blue Tick verification?
Yes. Zapwa provides complete end-to-end guidance and application assistance to help your business apply for and secure the official Green/Blue Verified Badge directly from Meta.
Why should I pay for Zapwa?
Unofficial bulk scrapers violate Meta's terms and get your WhatsApp number permanently banned — often along with your brand's reputation. Zapwa operates 100% on Meta's Official Cloud API. You get verified delivery, zero ban risk, and real enterprise infrastructure that lets you scale from 1,000 to 1,000,000 messages seamlessly.
Ready to scale your WhatsApp business?
Join hundreds of Indian businesses using Zapwa to send campaigns, manage customer conversations, and grow through WhatsApp — all on Meta's official API.